Indoor play area business plan in Switzerland

Introduction

Indoor playgrounds in Switzerland are not just about fun—they often carry a sense of purpose, bringing communities together in safe, family-friendly spaces. One recent project illustrates how careful planning, creative design, and the right indoor play structure for toddlers can shape a successful business.

Customer Background & Source

The client was a Swiss couple who had previously managed a small ski rental business in the Bernese Oberland. Seasonal tourism gave them income in the winter, but they wanted something that would sustain them year-round while also serving local families. They began sketching an indoor play area business plan to test the potential of creating a children’s activity center.

While researching options online, they came across our website by searching “childrens soft play equipment.” The variety of designs and the ability to customize caught their attention. Their goal was to design a play space that felt adventurous for kids but reassuring for parents, with zones suited to toddlers, preschoolers, and early school-age children.

Design & Customization

Our design team collaborated with them to build a multi-layered concept that balanced activity with safety:

Human Hamster Wheel – A dynamic attraction that instantly became the centerpiece.

Climbing Wall – Designed for young beginners, encouraging confidence and motor skills.

Air Ball Shooters – Interactive play that adds excitement and group fun.

Crawl Tubes – Tunnels that spark exploration and imaginative play.

Stepping Pods (Meihua Zhuang) – A balance-based activity tailored to toddlers.

Spinning Chairs – Gentle motion for playful downtime.

Trampoline Area – A compact but lively space for jumping energy out.

The layout ensured toddlers had their own safe section while older children could enjoy more adventurous play. Bright color palettes and soft padding kept everything inviting and secure.

Installation & Delivery

Delivery to Switzerland was scheduled around the family’s renovation timeline for the building. Our technicians assembled the larger features on-site, paying special attention to anchoring the climbing wall and trampoline. The process was completed within 18 days, including a final safety inspection and a walkthrough with the owners to explain equipment use and maintenance.

Customer Feedback & Results

The new center opened its doors in early spring, just as ski season was winding down. Families from nearby towns were quick to spread the word. Within the first six months:

• Memberships grew to over 300 families, surpassing the owners’ original target by 40%.

• Weekend visitor numbers climbed steadily, averaging 20% higher attendance than projected.

• Birthday party bookings filled up three months in advance, especially popular for the trampoline and hamster wheel zones.

The owners shared:

“We wanted to build more than a playground—we wanted a place where parents could relax while kids explored. The variety of play equipment gave us a real advantage, and our business plan worked exactly as we hoped.”

Local parenting blogs also picked up on the story, boosting visibility and turning the play center into a trusted name in the region.

Conclusion

This Switzerland project demonstrates how the right indoor play area business plan, paired with carefully selected childrens soft play equipment, can turn an idea into a sustainable business. With thoughtful design and reliable support from an indoor playground equipment supplier, the owners built not just a profitable venture, but a community space families now rely on.