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Family-friendly spaces are becoming an essential feature for modern shopping centers. In India, one mall operator recognized this shift and invested in a commercial indoor playground to bring in more families and extend customer visits.
The client was a regional shopping mall in Hyderabad. Although the mall had strong retail anchors, management noticed that families with young children often preferred competitors offering play zones. The marketing director began researching where to buy indoor playgrounds and came across our portfolio through a Google search.
The primary goal was clear: build a safe and attractive kids’ indoor playground that encouraged parents to stay longer, shop more, and return frequently.
We proposed a vibrant play zone on the third floor, directly beside the food court. The design featured:
Arcade game machines for older kids.
Climbing wall that helps build coordination and confidence.
A dry snow slide, which became the signature attraction.
Climbing platforms arranged in different heights for younger children.
To keep the area visually appealing, bright color palettes and thematic décor were used, blending the playground seamlessly with the mall’s entertainment section.
The equipment arrived in pre-assembled sections, making the installation swift. Our technical team worked overnight shifts to ensure minimal disruption to mall operations. Within three weeks, the entire zone was fully operational.
The results exceeded expectations:
Family foot traffic increased by 30% within the first two months.
Several retailers reported a rise in sales, particularly food vendors near the playground.
The mall’s social media following grew by 18%, with parents frequently tagging photos of the snow slide and climbing wall.
The mall’s general manager remarked, “The indoor playground turned out to be more than just an attraction—it reshaped our positioning as a family destination.”
For malls in India, investing in commercial indoor playgrounds has proven to be an effective way to increase foot traffic and customer loyalty. By working with experienced indoor playground suppliers, shopping centers can transform unused space into high-value destinations for families.
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