Play Area in Shopping Malls in Singapore

Shopping malls in Singapore are constantly reinventing themselves to stay ahead of shifting consumer habits. Beyond shopping and dining, many centers are adding experiences that keep families coming back. One recent project by Zhenghan demonstrates how a well-planned children’s play area can become a magnet for young visitors while giving parents a reason to linger.

The client in this commercial indoor playground equipment was a retail developer overseeing several mid-sized malls in Singapore. While their properties enjoyed consistent traffic, they noticed families were not staying long enough to support food and beverage tenants. Looking for a creative solution, the developer began exploring indoor playground concepts online. After reading a feature about Zhenghan’s projects on social media, they reached out to see how a play area could be integrated into their mall strategy.

Their primary aim was to create a family-friendly corner that entertained children, encouraged learning through play, and ultimately extended dwell time within the shopping complex.

• Role-Play Supermarket: A miniature grocery setup where children could mimic shopping, boosting imagination and social skills.

• Inflatable Castle: A colorful, energy-burning attraction designed for active fun.

• Climbing Wall: A safe PE-board climbing wall that provided adventure while staying within strict mall safety requirements.

The overall design balanced educational play with physical activity, ensuring both parents and children saw value in the space.

Installation was carried out in a narrow timeframe to avoid interrupting tenant operations. The Zhenghan team coordinated overnight work schedules, finishing within just under three weeks. All structures passed rigorous safety inspections, and staff training sessions were conducted to prepare mall employees for daily management of the area.

The play area quickly became one of the mall’s busiest corners. The client reported a 34% increase in weekend family visits within the first two months. Cafés and food courts near the play zone saw noticeable sales lifts, while parents praised the safe and creative environment.

“It’s not just about keeping kids busy. Parents tell us their children insist on returning, and our tenants are seeing the benefits. The play area has changed the rhythm of our weekends.”

Local influencers also posted videos of the role-play supermarket, generating organic online buzz and helping the mall strengthen its image as a family destination.

This project highlights how a thoughtful play area can bring long-term value to shopping malls in Singapore. By blending role-play, physical activity, and safe design, Zhenghan helped the client achieve their goal of creating a destination where families feel welcome.

Contact Zhenghan today to explore customized play solutions for your mall or entertainment space.